LINE RAMADAN WEBSERIES

LINE is preparing to bring back their Ramadan Official Account back and it will upgraded with chatbot content games and useful features to help users get their best experience during the fasting month.

KV POSTER RAMADAN TERAKHIR.jpg
 
 

WHAT WE DID

We want to positioning LINE as virtual companion to help users on their progress to be a better person for themselves, and everybody around them. 

So we propose to create a meaningful contents web-series “Ramadan Terakhir” that relevant with our target audience and can inspire them so their Ramadan will becomes the “moment of change” for them to become a better person.

 
 
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RESULT

Target audience really loved the series, we gain more than 95% positive sentiment from every episodes. Some of the audience even asked us to create the series into a cinema movie. 

Within less than 3 months we gain:
Conversation: More than 2000 
Trailer Viewers: More than 2 million viewers
Episodes viewers:  More than 5 million viewers”