GG MOVE GENERIC TVC

Gudang Garam launched GG MOVE, with the unique selling point being the Duo Filter Technology for a smoother smoking experience. As a part of their initial brand building, they launched a generic TVC to communicate their new offering.

What We Did:

We developed a generic TVC, where CGI was utilized to vividly illustrate the Duo Filter Technology USP and inject smoothness cues, visualized through a vibrant journey through two different tunnels. The carbon metal texture, and black-and-red color tones were also chosen for a modern, masculine appeal.

The TVC was also supplemented by a key visual, which was adapted to point-of-sales materials and out-of-home advertising.