UNICEF U-REPORT

Objective : Gain 20,0000 Twitter followers to increase digital awareness of U-Report program and educate the audience about the unheard issues under UNICEF’s pillars.

WHAT WE DID:

Educated the audience through video, Twitter and Instagram that can be found at microsite as the main hub information about what is the program, how can the audience contribute and what UNICEF will do with the result.

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“RESULTS: Acquired more than 20,000 followers before the end of campaign period and exceed 60% number of followers from the agreed KPI.
99% video viewership from the number of microsite visitors.”