Mcdonald's book & INFOGRAPHIC

BIGGER, BOLDER, BETTER TOGETHER

What should we tell prospective partners to persuade them into business?

Entering its 20 years of business in Indonesia, McDonald’s wanted to create a company profile, aiming to persuade prospective partners who want to open McDonald’s outlet in their area. To provide ease, we created a company profile that is both complete and comprehensive. Each chapter was designed in a simple, straightforward style to convey all the information needed.

In this company profile, we took people to see the past, present and future of McDonald’s. We covered the history of McDonald’s, its important milestones, testimonials from customers and landowners, while also introducing the new concept and ambiance of McDonald’s outlets in Indonesia.