MAgnum cafe and cart

MAGNUM LOUNGE

How can experiential retailing give impact on consumer engagement?

Following the success of Magnum ice cream, the brand sought ways to interact further with its consumers. Coincided with the launch of Magnum Mini ice cream, an idea emerged to establish Magnum Lounge, which can also be served as the mini version of Magnum Café. 

To elevate the brand’s pleasurable experience and make it more memorable, we placed this experiential space in a popular lifestyle destination of South Jakarta, Pondok Indah Mall. We provided and supervised the development from the scratch, encompassing the entire interior design including the bar, seating arrangement to the wallpaper. The lounge presents a more chill-out and elegant ambience with the domination of sleek white and chocolate shades. Soon after the opening, Magnum Lounge has become a popular hangout spot for the pleasure seekers can indulge at.