BTPN Daya

THE ENDLESS CIRCLE OF GOODNESS

What kind of story would evoke interests towards an enablement program in banking sector?

Daya from BTPM is a group-wide sustainable and measureable enablement program that empowers the mass market. It encapsulates the desire to enrich the quality of life through its 3 pillars: Health and Wellness, Entrepreneurial Capacity Building and Community Empowerment.

We created a set of video profile in English and Bahasa Indonesia. Our idea ‘The Endless Circle of Goodness’ talks about how life resembles an endless thread and how it links every endeavor for one big purpose. In the video, stories and testimonial fragments are woven together by the glow of Daya, which has been the brand’s visual identity.