UNILEVER AMARTA - ENVIRONMENTAL BRANDING

BACKGROUND & OBJECTIVE

Unilever Indonesia is moving to new office by Q1 2017, bringing along the price that has been with them — being an Unileverian and Indonesian — that touch Indonesian’s lives. The new office has a modern outlook with distinct Indonesian touch, with “pride” elements and images that blends with the overall office looks. 

The objective of the office branding is to give all Unileverian and stakeholders sense of pride whenever they enter the office, to create a feeling of content and purpose that they are a part of something bigger – a mission to impact consumer’s lives for a greater good Indonesia.

CONCEPT

Therefore, we created the concept “Inseparable Bond”. This concept came from the thinking that Unilever brands are inseparable from Indonesians’ three basic needs: SANDANG (personal care and clothing), PANGAN (food), and PAPAN (home care). On the other side, Indonesia – the people, the culture, nature richness, cuisine and more — constantly inspires Unilever brands to grow and answer Indonesia’s needs. 

This creates a perpetual cycle of life that makes Unilever Indonesia to be proud as the relationship has gone further to empower the lives of Indonesians on a bigger scale. Not only answering needs, as we’ve gone miles to raise living standards of many. 

With pride, Unilever Indonesia wants to share the spirit of this impactful connection through a visual journey that will inspire and encourage each and every Unileverian to do more, for a better Indonesia.