alpenliebe LOLLIPOP Candy

THE POWER OF IMAGINATION

How to revive awareness for a product of a long-known brand?

Alpenliebe lollipop had never been recognized as the top product of Alpenliebe candies. It was also hard for consumers to find Alpenliebe lollipop at general trades. To steal our audiences’ attention, we wanted to convey the message that we can create pleasure even from the simplest things, like a lollipop, just by using the power of imagination.

This idea was delivered through 15-second TV commercial for more effective product recall and recognition. We also developed POS to maximize product visibility and create impulse sale for consumers.